ProspectPro in the Spotlight

Precision Tune Auto Care Chooses ProspectPro for Nationwide Advertising on a Local level
IT NEWS ONLINE - FEBRUARY. 2013

Top Five Website Essentials ProspectPro clients use websites that run the gamut in design and content. Our team looked at features shared by successful clients and put together this list of Top 5 Website Essentials: Make It Clean & Simple: One well-designed page is a great place to start. Add more pages only as needed -- when you have new photos, product descriptions and customer testimonials. • Post your business name, address and contact information on each page. • Break up text with photographs or graphic images. Check out Google Images or dreamstime.com for free or nearly-free images. • Web Design For Do-It-Yourselfers: squarespace.com or wix.com for easy designs at nominal prices. What Do Your Customer Want to Know About You? Tell your story. Describe your products or services. Explain what is unique about your business. Use examples, like a restaurant menu, product features and photographs and special offers. Keep your site fresh with periodic updates. Motivate with a Call to Action Give people a reason to contact you or visit your location. Offer a free consultation or a special promotion. Use a “Contact Us” box to collect email addresses for your in-house mailing list. Speed: Fast, Fast and Fast You have 5 seconds to grab a consumer’s attention, so make your site easy to navigate. Website visitors will spend more time on a responsive site. Opt for the highest speeds offered by your service provider. Be Mobile Responsive Traditional websites are hard to read on a small screen, and an impatient consumer is likely to pass on hard-to-read text. Research shows 94% of smartphone users search for local information on their phones, even if a PC is readily available nearby. Partner with a web developer using the latest coding options so your site is viewable on any electronic device.

Precision Tune Auto Care Chooses ProspectPro for Nationwide Advertising on a Local level
IT NEWS ONLINE - FEBRUARY. 2013

Precision Tune Auto Care has contracted with ProspectPro to provide new customer acquisition email advertising for each of its franchise and corporately owned locations nationwide.  Precision Tune has awarded ProspectPro with this contract following testing that resulted in positive customer acquisition results.  

ProspectPro is the latest product developed by CityTwist, the leader in email advertising for new customer acquisition.  CityTwist designed ProspectPro for the SMB and franchise marketplace, enabling hyper-local email advertising from CityTwist's 125 million opt in consumer database. 

Kevin Bates, Senior Vice President of Marketing and Advertising stated "we were very pleased with the local awareness that ProspectPro generated for our Precision Tune locations.  As a result of the  increase in customers, ease of use, and success of the tests it was a no brainer for Precision Tune to roll ProspectPro out to all of our franchise and corporate stores." 

 ProspectPro makes local advertising easy, effective and affordable.  All data, creative artwork and delivery are included.  With ProspectPro, CityTwist has truly empowered the SMB marketplace to compete against large national companies for hyper-local consumer business. 

"CityTwist is very excited to partner with Precision Tune, and is honored to have been awarded the national contract.  We look forward to working together with Precision Tune for many years to come, and for the continued success of ProspectPro's customers," said Ken Schwartz, CEO of CityTwist. 

About Precision Tune Auto Care:
Precision Tune Auto Care is tuned into customers and the vehicles they drive! Count on Precision Tune for scheduled maintenance, service and repairs for autos, SUVs and minivans. For more than 35 years, they have been the pioneers in advanced diagnostic training and development servicing over 2.5 million vehicles each year. PTAC operates more than 375 state-of-the-art professional service facilities throughout the world and is a leader in educating the public on the importance of car care for personal safety and the health of the environment.

CityTwist to Introduce ProspectPro at DMA 2012
FINANCIAL TECH SPOTLIGHT - OCTOBER. 2012

CityTwist is set to unveil its fully automated SMB advertising service ProspectPro at the DMA 2012 Conference and Exhibition,
October 13-18.

CityTwist said it views DMA 2012 as the perfect springboard to raise awareness to ProspectPro, an email advertising service that is already receiving accolades from current customers. With nearly 10,000 marketing professionals gathered at Mandalay Bay in Las Vegas, CityTwist said it is truly excited to showcase its latest industry changing product advancement.

"For less than a cup of coffee a day, ProspectPro drives new customers into local brick and mortar businesses," said Ken Schwartz, CityTwist's CEO. "ProspectPro is an incredibly powerful tool for businesses that draw from their own neighborhood for their customer base. It's what small local businesses need to grow with little to no marketing budget or knowledge," added Schwartz.

The company said that ProspectPro draws upon CityTwist's delivery technology, and 125 million consumer record opt-in database, representing one-third of all households in the United States.
CityTwist Announces the Release of ProspectPro
MARKET WATCH - SEPTEMBER. 2012

CityTwist announced today the release of ProspectPro, a customer acquisition email advertising service for the small business marketplace. Previously only large organizations had access to CityTwist's GRID(TM) technology email delivery system, and geographically targeted database of 125 million opt-in consumers. Now with ProspectPro, CityTwist has made acquiring new customers with email advertising effective and affordable for all businesses, from the local mom and pop store to major corporate entities.

"All too often small business owners would want to use CityTwist's existing products and services; however the cost and scale of the services we offered were just too much for a local businesses' budget," said Ken Schwartz, CityTwist's CEO. "There were a lot of disappointed small business owners out there. They wanted to email advertise, but collecting email addresses from their customers was proving far too difficult, and the hidden costs of daily deal services were proving far too expensive," added Schwartz.

Businesses have seen impressive results. One of the first to use the service, John Bentley, owner of a Planet Beach spa franchise stated, "CityTwist put together a great campaign that has, after only two deployments, netted over a 50% return. We expect more net profit with the coming deployments. CityTwist's expertise, combined with their superior artistic design, makes for a great marketing tool."

With ProspectPro, for less than the cost of a cup of coffee a day, small businesses target new customers with hyper-local email advertising. Advertising campaigns are fully automated, have guaranteed delivery, and include all artwork. Best of all, businesses keep all of their profits, rather than sharing them with the advertising service provider.
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